

- Certon Capital is an investment advisory firm based in Ukraine.
- We specialize in M&A, equity and debt financing, strategic advisory, and distressed.
- Our focus lies in certain industries and domains, including STEM, Healthcare & Life Science, Consumer & Retail, Industrial, and Financial.
- Certon Tech is a specialized branch of Certon Capital that engages in IT, technology, and Deep Tech advisory.
Who We Are
- We are a Ukrainian-based investment firm that has an ultimate mission - to infuse capital and knowledge into Ukrainian companies and founders, to eventually grow the whole nation.
- We aim at getting rid of the gap between businesses' needs and investment advisors' focus on quick deals, by always putting our clients and their interest first.
- We work with companies at any stage of their development - from seed and even pre-seed to growth and matured developed businesses leading their sectors.
- We accumulate industries/domains' insights and expertise. We attract best innovation minds on the market. All this makes us a top choice investment firm for businesses that want to grow faster than their competitors do.

Our Values

- Our ideas and execution must result in clients' business success.
- We try to be the top experts in clients' industries and domains. Otherwise, we do not engage.
- We play long-term.
- So we heavily invest our time and effort into our clients success.
What We Do We Excel at This
We are an integrated partner to our clients in the origination and execution of their strategic vision via M&A and for beyond that. We provide top-notch services on buy and sell side, as well as strategic, structured, and cross-border M&A.
Buy side
On buy side, we support our clients in every step of M&A target search, deal making, and post-deal integration, including:
- target and its alternatives identification, valuation, risks assessment, synergies consideration, deal financing options
- negotiations, structuring, cross-boarder support
- strategic M&A - all M&A opportunities, in and beyond client's sector/domain, including sector consolidation, entering new market/domain/niche via acquisition of a local target etc
Sell side
On sell side, we support on every stage of a M&A transaction, from the sale decision to the actual deal as well as any post-transactional period, including:
- vendor dual diligence that rigorously assesses investment viability and business attractiveness, including for a specific buyer
- sale and exit strategy that enhances the company appeal to potential buyers and investors
- capital structuring - the design of the optimal equity and debt structures to facilitate M&A transaction
- advise on strategic alternatives, such as joint ventures, recapitalizations, spin-offs/carve-outs/demergers, and other complex transactions
Our approach and execution bring judgment to our clients’ financing and liquidity needs — from trivial financing issuance to the most complex transactions.
Equity
We advise on, originate, structure, and execute equity and equity-related transactions and solutions, including:
- equity from leading European, USA, and world private equity funds
- private placements, derivatives
- venture capital, fund of funds, angel equity
- evaluation of proposed IPOs, pre-IPO planning, equity story, valuation and selection of bookrunners
- initial public offerings, follow-on offerings, and convertible bonds.
Debt
We originate, structure, market, and execute debt-related financings, including:
- banking, capital markets and project financing
- capital structure advisory on debt financing, including credit ratings, optimal capital structure, liability management, and capital return
- direct access to different debt providers: local/international commercial/investment banks, bond investors, mezzanine debt providers etc
Corporate Finance
We advise clients on corporate finance matters, including:
- company/asset valuation, pre-deal analysis
- growth/capitalization strategy - new market, M&A, mergers, JVs etc
- market/industries research, entering new industries/domains/countries
- tailored advices/solutions - to enhance shareholders value, meet specific client needs
Restructuring
We support clients in restructuring deals, including:
- advisory services to stakeholders (debtors/lenders)
- tailored restructuring options
- refinancing strategy, covenants renegotiation, debt-to-equity swap
- stakeholders negotiation
Board Advisory
We assist our clients as member of their boards on different matters, including:
- guidance and supervision of investment strategy
- company strategy development and its implementation for one, two, more years
- innovation/digitalization strategy
- top-management hunting and mentoring
Distressed Assets
We advice our clients on situations that require special attention and business/investment creativity, including:
- distressed assets - not performing assets, not meeting financial targets
- distressed acquisitions and disposals
- uniques situations, shareholders/stakeholders not able to reach business decisions etc
- complex situations, such as insolvency, financial underperformance
Our Focus Industries/Domains We Involve In
Certon Tech

Certon Tech is our specialized branch that combines investment and strategic advisory, product development, marketing and engineering to help IT/tech companies to turn their ideas into great products, including:
- cold start problem
- seed/growth financing
- product strategy, product-market fit
- prototyping, MVP, growth hacking
- startup board advisory, to control growth on regular basis
- building relationships with VC, angels, networking

Get in touch
Do not hesitate to contact us here or LinkedIn